U Beauty, a science-driven luxury skincare brand, announces a strategic investment from Sandbridge Capital, a consumer-focused private equity firm that partners with high-growth global brands.
Since its inception, U Beauty’s exclusive offering of science-based, high-performance skincare solutions has grown exponentially. Sandbridge represents the first institutional capital of U Beauty; the funds will be used to accelerate the brand’s multi-channel and cross-category global growth.
“U Beauty is compellingly positioned at the intersection of luxury beauty and science-based efficacy in support of its premium skincare solutions,” said Ken Suslow, Founder and Managing Partner of Sandbridge. “We are very excited to partner with Tina [Craig]Katie [Borghese] and their highly impressive team as the company redefines performance skincare through their continued innovation of breakthrough products. U Beauty is one of those rare mission-driven brands we’ve been fortunate enough to partner with over the years, with its authentically modern approach to clean beauty and uniquely differentiated brand positioning. We are excited to bring our experience to help build lasting successful global brands in support of U Beauty’s strong and demonstrable foundation.
“The Future of Luxury Skincare”
A singular blend of science and sustainability, U Beauty embodies the future of luxury skincare. Featuring a suite of award-winning products made in Italy, U Beauty’s breakthrough formulas are as versatile as they are effective. Powered by the brand’s double-patent pending SIREN capsule technology, they feature a breakthrough system that delivers low-level actives with breakthrough efficacy. Inspired by precision medicine, U Beauty approaches skincare differently than others in the industry. Other brands unnecessarily distribute active ingredients all over the skin, while U Beauty’s proprietary technology targets heavily damaged areas, causing free radicals to neutralize only those areas while simultaneously maintaining healthy skin. The result is a visible improvement in short-term and long-term skin health.
“With unyielding discipline, we remain focused on exceptional products, launched only when the formula is right and the product delivers real value innovation,” said Borghese. “We want to break existing conventions within the skincare industry and create substantial change, and with this new partnership, our goals will undoubtedly be achieved.”