PatientMetRx®, the only data insights service that captures how patients are responding and feeling about their medications, has introduced a new feature giving healthcare marketers access to specific and accurate information about patients by drug from publicly available publications.
Until now, healthcare brands and their creative agencies have relied on manually extracting information from patient reports on specific medications – a time-consuming and expensive process.
However, using AI-based technology, the Patient Opinion Card™ can now provide PatientMetRx® users with fast, accurate and actionable insights into a patient’s experience with a brand name medication. This information is intended to give advertising agencies a competitive edge in audience insights to win and retain healthcare customers.
The Patient Opinion Map™ works by aggregating patient opinions on individual medications from socially originated posts. The PatientMetRx® platform displays these reviews on a dashboard as a ‘node’ diagram (network/data cluster) that can be filtered by sentiment (positive or negative).
Reviews include a target (the drug brand) and a rating (the adjective or word mentioned in relation to the target). For example, “Paracetamol seems to be helping me quite well so far, but it’s fairly new to me” would be part of a rating of “Helping.” The Patient Opinion Map™ displays the number of times this rating appears in the given time period. The number of opinions displayed depends on many factors – including environmental influence, personality, regulatory status, therapeutic area, type of medication and seasonal fluctuations.
Users can select a group of opinions in PatientMetRx® to view all patient posts that mention that adjective or word and can also view entire social posts containing those opinions.
Talking Medicines Chief Commercial Officer Nicola Johnson said:
“From our many conversations with advertising companies, we know that extracting meaningful patient information to aid in the creative process can be time-consuming and unreliable. Our Patient Opinion Map™ is a direct response to this. We believe this new feature can improve efficiency of time and money, helping ad agencies identify crucial creative nuggets for their campaigns, while helping account management teams deliver a more effective monitoring of the patient experience for their customers.”
To receive a free trial of the service, contact [email protected]