On National Sibling Day, Meet 5 Sibling Entrepreneurs Who Made Their Mark


Partnering with the right person can have an incredible impact on your business. And, if necessary, who can be better than a sibling who shares a common interest and future goal?

SMBStory earthen stories from around the world to regularly share with you a dose of inspiration. As National Sibling Day is fast approaching, we thought of listing businesses that were started by siblings and are on a growth trajectory.

Here are their stories:

Richa and Raina Grover

All over the world, styling hair with extensions, silk toppers, highlights, volumizers, etc., is an ever-fashionable fashion choice.

Although India is one of the largest hair exporters in the world, these products are surprisingly not in high demand in the country.

Hyderabad-based Hritik Exim, established by Lalit Grover in 2008, is a leading exporter of hair extensions to USA, Brazil and other countries.

When Lalit’s Daughters – Richa Grover Badruka (30) and Raina Grover (28) – were defining their career path after graduation, they found that despite Indian women’s hair loss problems, they were unwilling to try hair extensions and fix the problem.

“While I joined my dad’s business, Raina pursued a job in the digital marketing agency. As I handled international sales, I saw a huge global demand for hair extensions made in from the hair we were exporting, however the demand in India was almost negligible,” says Richa. SMBStory in an interaction.

Today, a large percentage of women are facing hair loss and thinning hair issues. Most of these issues stem from COVID-19, pregnancy, thyroid disorders, anemia, PCOS, and skin conditions including psoriasis and seborrheic dermatitis. With alternative therapies, treatments, and medications, results vary.

Richa saw this untapped opportunity in India and discussed the potential idea of ​​starting a hair extensions brand with her sister. By then, Raina had quit her job and entered the business full-time.

But the sisters were entering a market where there was no demand!

In October 2019, the sister duo launched 1 Hair Stop, which offers luxury hair extensions, toppers and easy-to-use clips for women who are at different stages of thinning and hair loss.

Having carved out a niche in the Indian market for three years, Richa did not disclose the turnover, but claims to have served more than a lakh of customers across India.

Read the full story here

Stuti and Agnim Gupta

Founded in 2006, Amrutam is an Ayurvedic health and personal care brand that suffered losses until 2016. Its founder, Ashok Gupta, who worked as a distributor for various pharmaceutical companies, was struggling to keep the business afloat to his children. Agnim Gupta and Stuti Gupta decided to intervene.

What restarted in August 2017 with one order per month has now grown to 4,000 orders per month, with revenue of over Rs 2 crore. The company also claims to have seen a 250% increase in revenue in FY21.

Agnim and Stuti revamped Amrutam and renamed its products. From supplying herbal medicines to medical stores and doctors, Amrutam has started selling high-end OTC personal and healthcare products online, through its website and directly to consumers (D2C). They also repackaged the products and labeled them differently.

The brand has around 1,000 SKUs and Stuti claims to differentiate itself from competitors in the healthcare category by offering Ayurvedic malts.

Read the full story here

Parag and Vishal Kaushik

For millennia, Ayurveda has been practiced by many as a holistic approach to health. This traditional practice, which dates back centuries, has therapies that many believe can boost immunity and protect the body against various diseases.

While there has always been a debate between modern medicine and Ayurveda, in recent years this age-old medicinal industry has seen a boom with many young entrepreneurs touting its benefits.

Vishal Kaushik, a marketing professional, saw great potential in this market and thought of putting a contemporary spin on the traditional wisdom of Ayurveda. He then decided to found Upakarma Ayurveda with his younger brother, Parag Kaushik.

In an interaction with SMBStory, Vishal, 36, says: “We grew up seeing Ayurvedic products in our homes. Although Ayurveda is an ancient Indian medical science, it has only recently started appearing on the market shelves. There are many old and trusted brands that we respect very much. With Upakarma, we aim to capture the space between old and new brands in the segment.

Upakarma Ayurveda was founded in 2017 in Delhi, and in five years the brand has seen its revenue increase by more than 100% year-on-year and was recently valued at Rs 150 crore.

Read the full story here

Pashmi and Jash Shah

The love of Indians for sweets is well known. `

According to a report by Smart Research Insights, the annual consumption of ice cream in India is 400 milliliters per capita. For years, players like Amul, Mother Dairy and Vadilal have dominated the market, which is expected to reach Rs 18,786 crore by 2022 according to another Eurometer report.

However, within the ice cream industry, smaller players are emerging, catering to niche markets.

Get-A-Whey is a premium brand that focuses on manufacturing and selling protein ice cream. It is co-owned by siblings Jash and Pashmi Shah. Currently, it has a presence in Mumbai and Pune, and the siblings – both with MBAs – are planning to expand to other cities as well.

Pashmi tells SMBStory that Jash, who loves protein a lot, would buy different types of protein whenever he goes abroad. “He wanted to collect the best proteins from different countries.”

So when Jash and Pashmi asked their mom – Jimmy Shah – for a healthy way to satisfy their cravings, their mom mixed whey protein into ice cream. And that’s how the idea of ​​Get-A-Whey ice cream was born.

Soon, this homemade recipe became a business opportunity that saw many takers. With a basic logo, an initial investment of Rs 10 lakh from family members and a team of three, the brand was launched in 2018 in Mumbai.

Read the full story here

Shaan, Rahul and Aakash Sareen

The Sarin brothers, from a family of businessmen, wanted to start a restaurant business targeting children, young adults and families. But they knew that a kids’ restaurant couldn’t serve alcohol and that a young adult lounge wouldn’t appeal to families.

To overcome this, Shaan (34), Rahul (32) and Aakash (29) in 2019 occupied a three-storey building in Punjabi Bagh, Delhi, and launched three restaurants – one on each floor.

The three restaurants, which share a kitchen, are called TEO Lounge and Bar, The Dineroom and Cartoony Planet.

According to the brothers, TEO Lounge and Bar is a Rs 5 crore turnover business, The Dineroom has a turnover of Rs 3 crore and Cartoony Planet has an annual turnover of Rs 2 crore.

Read the full story here

Edited by Teja Lele Desai

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