New York, New York State – November 18, 2021– The American Thoracic Society, a global leader in respiratory health, presents an inspiring documentary series on the Society’s commitment to advancing respiratory health globally through multidisciplinary collaboration, education and advocacy. Help the world breathe draws attention to innovative multidisciplinary partnerships and cutting-edge technology to develop treatments for patients with lung disease. The 16-episode series features some of the world’s foremost respiratory health experts discussing how bringing together subspecialties with diverse perspectives and rigorous tailored clinical training helps shape a culture of collaboration, which in turn can improve access to care and reduce long-standing health inequalities.
During a critical period of self-examination of our healthcare delivery system, Helping the World Breathe addresses some of the most important issues facing our healthcare system and medical institutions today. The collaboration includes a separate three-part series on improving access to care and reducing health inequalities; highlight diversity and inclusion; and demonstrate excellence in multidisciplinary work and collaboration. The docuseries are presented and narrated by award-winning journalist Randall Pinkston.
“ATS members represent a broad spectrum of respiratory disease subspecialties and their expertise is informed by diverse perspectives,” said Lynn Schnapp, MD, ATSF, President of ATS. “It’s exciting to see these expert clinicians and researchers come together to share how their collaboration with other disciplines and with patients themselves is raising the standards of care and challenging them to critically examine blind spots. in the way that care is delivered. “
The programs are presented by ATS and produced by dBase Media (DBM), based in the Washington DC area. ATS is the world’s leading medical company dedicated to accelerating the advancement of global respiratory health through multidisciplinary collaboration, education and advocacy. Founded in 1905 to fight tuberculosis, ATS has developed to fight asthma, COPD, lung cancer, sepsis, pulmonary fibrosis, acute respiratory distress and sleep apnea, between other diseases. ATS focuses on leading scientific discoveries, advancing professional development, impact on global health and transforming patient care.
ATS and DBM leadership teams have collaborated with 13 leading institutions that influence how the respiratory field provides care to support patients. Thanks to the diverse contribution of industry authorities and leading universities, the result has been the framework of this video series. Help the world breathe.
ATS films present:
- Lynn Schnapp, MD, ATSF, President of the American Thoracic Society, explains how ATS has expanded its focus on respiratory health beyond the Americas and to the rest of the world.
- Juan Celedon, MD, ATSF, past president of the American Thoracic Society, talks about the importance for developed countries and large societies to work together to reduce and eventually eliminate health disparities.
- Gregory Downey, MD, ATSF, New President of the American Thoracic Society, discusses ATS’s collaboration with other members of the Forum of International Respiratory Societies to make respiratory health a top priority in global decision-making .
- Enid Neptune, MD, incoming President of the Respiratory Cell & Molecular Biology Assembly of the American Thoracic Society, explains how ATS members are working together to advance policies that support the public health of our communities.
- Neeta Thakur, MD, MPH, Chair of Health Equity and Diversity at the American Thoracic Society, shares the opportunity that ATS has to significantly influence the future workforce and bring more diversity into pulmonary medicine and intensive care.
Other participants featured include:
- Chiesi Group talks about becoming the largest international pharmaceutical group certified B Corp and its plan to become carbon neutral by the end of 2035.
- The COPD Foundation Nebulizer Consortium (CNC) points out that it is an example of collaboration between several disciplines to ensure the safe use of nebulization for patients and healthcare workers.
- 4DMedical shares its breakthrough development of non-invasive lung imaging technology that can improve the lives of millions of people and ensure equity in healthcare.
- Johns Hopkins Medicine’s Division of Pulmonary and Critical Care Medicine discusses how technology plays a role in interventional pulmonology and how new devices are helping diagnose lung cancer.
- The University of Michigan explains how its Division of Pulmonary Medicine and Critical Care is forging innovative partnerships to develop new treatments, particularly in oxygen delivery and assisted ventilation.
- Leading physicians from Penn Medicine’s Harron Lung Center discuss how they are reshaping the future of lung care. The integration of their clinical, research and teaching missions leads to better patient outcomes and improves access to care in underserved communities.
- Pulmonx, the maker of the Zephyr endobronchial valve, explains how its revolutionary device is a viable, safe and proven treatment option for patients with severe COPD / emphysema.
- Members of the Pulmonary Allergy and Critical Care Medicine division at Stanford Medicine discuss the emphasis on diversity and gender equity to better reflect the community they serve.
- The Division of Respiratory, Critical Care, and Occupational Pulmonary Medicine at the University of Utah School of Medicine speaks about its commitment to impactful research, reducing health disparities and improving access to people of lower socio-economic status, as well as racial and ethnic minorities.
- UCLA’s Division of Respirology, Critical Care and Sleep Medicine shares its commitment to improving access to care while making significant changes in diversity and representation within the medical profession itself .
- The Vanderbilt Lung Institute highlights a new curriculum that applies a comprehensive multidisciplinary approach and a unique integration of patient-centered resources to provide personalized, cutting-edge clinical care and research.
- Members of Yale School of Medicine’s Section of Pulmonary, Critical Care & Sleep Medicine (Yale-PCCSM) highlight how the diversity and cohesion of their team creates the ideal environment for clinical excellence, compassionate care, education rigorous and cutting-edge research
- Yale CSSP patients and physicians discuss the need to increase awareness and effective therapies for pulmonary fibrosis.
Watch the whole series Help the world breathe premiering here on november 18th.
About the American Thoracic Society
Founded in 1905, the American Thoracic Society is the world’s leading medical society dedicated to accelerating the advancement of global respiratory health through multidisciplinary collaboration, education, and advocacy. The core activities of the Society’s more than 16,000 members are focused on leading scientific discoveries, advancing professional development, impact on global health and transforming patient care. Primary areas of interest for members include developing clinical practice guidelines, organizing the annual international conference Conference, publishing four peer-reviewed journals, advocating for improved respiratory health globally, and developing a range of patient education and career development resources.
Please visit our website for more information.
About dBase Media
dBase Media (DBM) has been providing high-resolution film production and a premier digital communications strategy for leading trade associations, universities and global corporate brands since 2001. They apply advanced data insights through a network of omnichannel content distribution to provide measurable results-based accountability for its customers. DBM uses data mining, historical trends and predictive analytics to distribute content on popular video platforms such as CTV, YouTube, social media, mobile and desktop devices, TV broadcast. DBM applies information through analysis of data from search engines, social networks, site visits, geographic location (geofence), third-party sources and more. DBM leverages robust multi-stack software platforms for precise message targeting and comprehensive reporting transparency and insights to track and optimize ROI performance. For more information, contact Mitch Johnson 703-242-9700 or visit https://dbasemedia.com/.
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