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The role of medical content companies like HealthMinds is becoming crucial in conceptualizing new communication techniques between industry and healthcare professionals in today’s business environment.

As a community, healthcare professionals are more inclined to consume content relevant to their specialty, which allows them to broaden their knowledge in their areas of practice. (Representative image)

By Dr Chinmaya P Chigateri

One of the many challenges for the healthcare industry has been communication and engagement with the Brotherhood of Healthcare Professionals (HCPs), which is currently increased due to COVID. A constant line of communication should be open between healthcare professionals and industry for faster dissemination of information and problem solving. These communication channels are integral to the business successes of the pharmaceutical and medical device industry.

In the absence of direct communication, digital technology has come to the aid of all businesses during the pandemic. All digital and video conferencing platforms such as WhatsApp, Skype, Zoom, Google Meet, Microsoft Teams, etc. were the only reliable channels for virtual “face-to-face” interactions with healthcare professionals. The convenience and experience of these platforms makes it highly likely that even when the world returns to normal, these communication channels will remain and continue to be used. They’re fast and efficient, and bring people together across the world as efficiently as possible without wasting time or money.

Of course, these digital platforms are just a means of communication. Engaging healthcare practices can only be accomplished through meaningful pieces of content delivered on these platforms. In the age of digitization, content reigns supreme, especially in healthcare. The demand for innovative content and product strategies to engage healthcare professionals globally is urgent and inevitable for healthcare companies.

As a community, healthcare professionals are more inclined to consume content relevant to their specialty, which allows them to broaden their knowledge in their areas of practice. Healthcare professionals also use digital platforms to create their personal brands, express their views on various medical topics and establish themselves as thought leaders in their fields.

Senior and recognized healthcare professionals can serve as a professional link between companies and clinicians, enabling the dissemination of recent advances in pharmaceutical and medical technologies. They can function as evangelists and key opinion leaders to publicize new products and services launched by companies and improve the business prospects of those companies.

The role of medical content companies like HealthMinds is becoming crucial in conceptualizing new communication techniques between industry and healthcare professionals in today’s business environment.

Riding the waves of the new era and emerging technologies, companies such as Healthminds have been able to innovate to produce bespoke content offerings for next-generation digital platforms, engaging content the size of one-byte on normal channels like Whatsapp, developing better ways to deliver complex science data. information and using new generation media such as virtual reality and augmented reality.

Traditional knowledge sources such as original articles published in indexed journals are reinvented to make them easier to consume and understand for the busy clinician. We have recently witnessed formats such as visual summaries, video summaries, and interactive charts and tables in reputable scientific journals.

Due to the ever-changing standards and expectations of healthcare professionals, the challenges of communicating scientific information to clinicians in medical companies will continue to exist and need to be addressed urgently. Modern technology can be expected to act as an intermediary between the two and eliminate physical distance. Medical content companies like HealthMinds, for example, will need to be at the forefront of innovations in this area. The need for clear and broader communication of medical content is increasing due to the dynamic landscape of healthcare which is constantly changing. The times to come are bound to be interesting as the scope of content and communication channels continue to evolve.

(The author is the Director and CEO of HealthMinds. Prior to founding HealthMinds, he consulted with various organizations in the fields of medical publishing, health informatics, and research consulting. He also worked with the Kempegowda Institute of Medical Sciences as scientific project coordinator for its HIV / AIDS program, where he consulted with the Karnataka State AIDS Prevention Society, under the aegis of the government of Karnataka. a bachelor’s degree in dentistry from India and a master’s degree in infectious diseases from the University of Western Australia, Perth. distinction of being a student and of working with Professor Barry Marshall, winner of the Nobel Prize in Medicine and physiology for the year 2005. He is a member of the Startup Leadership Program in Bangalore in 2014. The opinions expressed are those of the author and do not reflect the official position or policy of Financial Express Online.)

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