Exotic tastes a pleasure in Chinese cuisine


A woman reads a KFC menu in Beijing on October 14 as KFC offers fried noodles in sauce in the city. [Photo by Wang Yunfeng/For China Daily]

BEIJING - A platter of Peking Sauce Fried Noodles, served with Fried Chicken Nuggets and French Fries in downtown Beijing, raised eyebrows.

“It’s an unexpected mix with Chinese food at a Western fast food outlet,” said a man named Wang, who ordered the one-time working lunch for around 35 yuan ($ 5.5) at one point. KFC sales.

An elderly Pekingese named Qiao finds it easy to enjoy a family dinner with his wife and child who prefer western food. “Most Western-style food doesn’t agree with me, but here I enjoy the delicious fried noodles with Beijing sauce,” Qiao said.

The specialty has been added to the menu of fast food chains in Beijing. “He’s a hot seller,” said Shi Jiajia, a local KFC employee.

Customers can now order chicken rolls, canned egg and pork congee, soy milk, fried dough sticks and boiled skewers, which are typical Chinese dishes, at KFC outlets in China. The fusion of traditional Chinese and exotic tastes has been adopted by KFC as well as many other catering brands in China.

At the APM Mall in Beijing, Tongrentang, a traditional Chinese medicine pharmacy with a history dating back more than 350 years, opened a shop in late September offering herbal coffee.

Café au lait with goji berries or dried tangerine peels on top, or Americano with monk fruit, such creative combinations have attracted many young people.

“Nowadays, young Chinese consumers are more and more health conscious and would like to taste our special coffee,” said the store manager. The coffee sector has boosted sales of its medicinal and processed products.

Nominal per capita consumer spending in China rose 15.8 percent year-on-year to 17,275 yuan in the first three quarters. After accounting for price levels, spending increased 15.1% year-on-year.

The country’s ever-expanding consumer market will trigger huge demand and investment opportunities where Chinese and foreign brands can partner up, said Zhuang Rui, a professor at the University of International Business and Economics.

In July, China allowed Shanghai, Beijing, Tianjin, Chongqing and Guangzhou in Guangdong province to take the lead in building international consumption centers.

Beijing is expected to become an international tourist destination featuring shopping, food and culture as well as digital consumption. Experts believe the convergence of Chinese and Western cuisine is an inexorable trend as the city grows into an international consumer hub.

“There is no doubt that the Chinese market has enormous potential. In the meantime, the disposable income of our households must be further increased and efforts must be made to meet the demand for high-quality, diverse and personalized consumption. “Zhuang said.


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