Erasmus University Medical Center Reports Findings in Health Policy (Do Health Insurers Use Target Marketing as a Risk Selection Tool? Evidence from the Netherlands): Health and Medicine – Health Policy

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2022 JAN 24 (NewsRx) — By a News Reporter – Staff News Editor at Daily Insurance News — New Health and Medical Research – Health Policy Report. According to reports from Rotterdam, Netherlands, by NewsRx reporters, the research said, “In health care systems based on managed competition, enrollees can choose between insurers who position themselves as prudent purchasers of care on their behalf. To avoid risk selection, insurers are compensated by a risk equalization system.

Journalists got a citation from the research of Erasmus University Medical Center, “The Dutch risk equalization system is generally considered to be one of the most sophisticated in the world. However, empirical evidence shows that there are still consumer segments that are profitable for insurers. To determine whether insurers are using targeted marketing to attract these segments, we assessed the promotional material used by Dutch insurers during the 2019 changeover season. Our results provide preliminary evidence that large insurers of different brands primarily use their under -brands as strategic vehicles to improve their competitiveness. positions by targeting these brands to financially favorable groups and price-sensitive buyers. In contrast, the most visible major brands target a much wider range of consumer groups to display the social character of the insurer. Only a minority of insurers’ marketing expressions are aimed at genuine healthcare users. Despite continuous improvements in the risk equalization system, on average, this group is still not profitable for insurers.

According to the journalists, the research concluded: “From a health policy perspective, further improvements are essential to motivate health insurers to focus their efforts on improving care for the chronically ill and removing incentives for risk selection.

This research has been peer reviewed.

For more information on this research, see: Are Health Insurers Using Target Marketing as a Risk Selection Tool? Evidence of the Netherlands. Health policy, 2021. Health policy can be contacted at: Elsevier Ireland Ltd, Elsevier House, Brookvale Square, East Shannon Park, Co, Claire, 00000, Ireland. (Elsevier – www.elsevier.com; Health Policy – http://www.journals.elsevier.com/health-policy/)

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Our press correspondents advise that further information may be obtained by contacting Karel CF Stolper, Erasmus School of Health Policy and Management, Erasmus University Medical Center, CP 1738, 3000 DR Rotterdam, Netherlands. Other authors of this research include Lieke HH Mr. Boonen, Frederik T.Schut and Marco Varkevisser.

The journal editor Health policy can be contacted at: Elsevier Ireland Ltd, Elsevier House, Brookvale Square, East Shannon Park, Co, Claire, 00000, Ireland.

(Our reports provide factual information on research and discoveries around the world.)


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