Coolhaus Perfects Vegan Ice Cream Sandwiches with Perfect Day’s Animal-Free Whey

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The world’s first vegan ice cream sandwiches made with animal-free whey just hit Kroger stores nationwide. The innovative sandwiches are made by ice cream brand Coolhaus and Brave Robot, a brand owned by The Urgent Company, a consumer packaged goods subsidiary of food technology company Perfect Day.

“The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between decadent, freshly baked cookies,” Paul Kollesoff, CEO and co-founder of The Urgent Company, said in a statement. “When we brought these companies together, we imagined that our missions would also come together. This collaboration expands our impact by giving dedicated Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy products.

Available in chocolate chip cookie dough and mint chocolate chip flavors, the ice cream sandwiches are sold in packs of three for $7.99.

The Urgent Society

Perfect Day and Coolhaus make ice cream history

The Urgent Company acquired Coolhaus last year with the goal of transforming the company to be dairy-free using Perfect Day’s animal-free whey. The innovative whey is created using microbial fermentation, in which a protein blueprint is introduced into the microflora which then takes the place of a cow to produce a protein functionally identical to cow’s milk. This process results in a great saving in terms of resources. Compared to traditional dairy ice cream production, Perfect Day’s process reduces greenhouse gas emissions by 72%, non-renewable energy by 60% and blue water consumption by 23%. This process also completely eliminates the need to exploit the animals for their milk secretions.

The new vegan ice cream sandwiches are the first new product after the acquisition of Coolhaus by The Urgent Company. Together, the companies aim to pursue their individual and collective missions by transforming the ice cream industry to be more equitable and sustainable.

“When we started Coolhaus, our mission was to make better products for everyone,” Coolhaus founder Natasha Case said in a statement. “By partnering with Brave Robot and incorporating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy products that are also lactose-free and even better for the planet. These ice cream sandwiches are the next step in making products more inclusive with even more meaning behind them.

VegNews.CoolhausIceCreamSandwiches.TheUrgentCompanyThe Urgent Society

Coolhaus has had other vegan offerings in the past, but is currently in the process of replacing all dairy products in its portfolio with Perfect Day’s technology. Brave Robot also offers a separate line of ice cream and cake mixes and other products powered by The Urgent Company’s Perfect Day include vegan cheese under its Modern Kitchen brand.

Dairy products enhanced with animal-free protein

When acquired by The Urgent Company, Coolhaus became the first dairy ice cream brand in existence to switch to exclusively using animal protein. Since then, new brands have emerged with the same message: that real dairy no longer requires the exploitation of cows.

These modern dairy brands use Perfect Day’s animal-free whey in place of cow’s protein and include Betterland Foods (which launched earlier this year with whole milk and extra creamy varieties) and Tomorrow Farms (which makes animal-free milks in flavors suitable for children).

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Other existing brands are also exploring new product lines. Last year, General Mills launched its first brand of Bold Cultr vegan cheese, made with animal-free whey from Perfect Day. Nutrition brand Natreve has just launched Mooless, its first animal-free whey protein powder, at The Vitamin Shoppe. In July, Strive Nutrition also launches its first FREEMILK line in Perfect Day powder.

“As a family business that has worked extensively in the dairy industry, we are thrilled to partner with Perfect Day to create this line of great-tasting, animal-free, protein-enriched beverages,” Dennis Cohlmia, co-founder at Strive Nutrition Corp. said in a statement. “Our priority is to develop great-tasting ‘wow’ products with clean ingredient labels, that deliver effective nutrition to the consumer and are good for future generations of our planet by fighting climate change. By working with Perfect Day, our vision is to be a force in defining the future direction of dairy products.

Disrupting the global dairy industry

With over $750 million in investment capital, Perfect Day is the best-funded company in the field of microbial fermentation. However, this is not the only major player. Israeli startup Remilk creates its dairy products without animals using a similar process. This week, the company was granted a self-declared GRAS (generally recognized as safe) status in accordance with the requirements of the United States Food and Drug Administration (USDA).

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“This is a key validation of the quality and safety of non-animal dairy protein and Remilk’s process,” said Aviv Wolff, CEO and co-founder of Remilk, in a statement. “Regulatory approval in the United States represents another important milestone for our team and great news for dairy manufacturers and consumers looking for real non-animal dairy products.”

Armed with this new status and $120 million from a recent Series B funding round, Remilk aims to introduce its animal-free dairy products to U.S. markets and expand distribution globally to decouple the cow’s milk and the traditional large-scale dairy industry. “We are working diligently with regulators around the world to be able to bring Remilk-made products to consumers in other countries,” Wolff said. “We are confident that the first regulators to adapt approval processes to alternative protein production systems will be those who will benefit the most from the availability of a stable and reliable supply of nutritious, affordable and sustainable food in their country. “

To learn more about Perfect Day, read:

Perfect Day raises $350 million ahead of IPO, announces cheese brand
150-year-old ice cream company launches high-tech vegan pints
Leonardo DiCaprio joins Startup Perfect Day to fight climate change

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