Capillary Technologies to Power Sonak Group’s First Digital Loyalty Program


Capillary Technologies, a leading B2B SaaS platform for customer loyalty and engagement, has entered into a long-term partnership with Sonak Group, a leading retail group in the Philippines, to create a program of consolidated digital loyalty that will drive sales of all its brands. As part of the partnership, Capillary will fuel Sonak’s unified loyalty program across 16 brands and over 30 physical stores and online channels. This solution will help strengthen customer perception of the brands they offer and provide their already large and loyal customers with more ways to enjoy their purchases. Sharing his confidence in the partnership, Kabir Buxani (CTO and Director, Sonak Group) said: “I am very excited about our future project with Capillary. Digital loyalty is one of the key elements of our plans to improve the retail experience we provide to our customers. clients, and from our first relationship with Capillary, I am confident that we will be able to deliver a program of the highest quality. Using Capillary’s Loyalty +, which is part of a comprehensive suite of integrated loyalty and engagement software products, Sonak’s general loyalty program will allow its customers to earn and redeem points at any group brand. Inspired by AI and machine learning, the solution will help the business gain an end-to-end view of each customer and understand their preferences throughout the buying journey using Capillary Insights +. Together, this partnership is intended to create a digital transformation journey for the conglomerate, replacing its legacy systems with next-generation AI and cloud technology. Optimistic about this growing partnership, Aneesh Reddy, Co-Founder and CEO of Capillary Technologies, said, “We are honored to share our cutting-edge platforms to drive high value in Sonak’s loyalty programs. “By simply focusing on simplifying rewards for customers, we believe there is so much untapped potential in conglomerate loyalty. We are excited to explore the possibilities in this space, thereby strengthening our footprint in the industry. ”
About hair technologies

Capillary Technologies is present throughout the sea, the United States, the Middle East, India and China.

Founded in 2008, the platform has unlocked the customer loyalty potential for over 400 companies, including top brands like Erajaya, Kanmo Retail, Vietnam Investment Group, PUMA, Bata, Asics, HP, Levi’s, VF Brands , KFC and Pizza Hut from retail sectors such as clothing. & fashion, lifestyle, luxury goods, hypermarkets and other sectors such as hotels, fuel, consumer goods and consumer durables. With a massive reach of over 100 loyalty programs, over 120,000 stores and over 450,000 million consumers, the company is backed by Warburg Pincus, Sequoia Capital, Avataar Capital and Filter Capital. Capillary has also been featured several times over the past year in Forrester Wave, Gartner, and Harvard Business Review. For more information, visit
About Sonak

The SONAK Group is an integrated import, distribution and retail group based in the Philippines. After the first years of general merchandising under the name Sonia Trading, the company found its niche in the import and distribution of sports lines. SONAK has since grown into one of the leading Filipino sports suppliers of premium sporting goods, footwear, sports equipment and sports medicine products. SONAK’s wholesale division oversees the sales of its brands brought to departmental chains, private companies, government entities and sports associations throughout the Philippines. SONAK has also expanded into retail, currently operating more than 30 physical stores and e-commerce channels. For more information, visit

DISCLAIMER: Reader comments posted on this website are in no way endorsed by The Standard. Comments are the opinions of readers exercising their right to free speech and do not necessarily represent or reflect the position or point of view of While reserving the right in this post to remove comments deemed offensive, indecent, or inconsistent with The Standard’s editorial standards, The Standard cannot be held responsible for any false information posted by readers in this comments section.

Source link


Comments are closed.